after

after  care

Websites being displayed across multiple devices to check for responsiveness.

Optimise your websites performance

Increase your traffic, leads and conversions with our performance optimising after care services.

We offer:

  1. SEO to attract more organic search traffic to your website.
  2. CRO to convert more of that traffic to paying clients.
  3. Strategic Planning and Consulting to look at your wider marketing funnel and suggest improvements and new strategies.

We generally recommend this order because you want to have reliable traffic coming to your website on a consistent basis before trying to optimise for higher conversion.

Leads from search engines have a 14.6% close rate, while outbound leads  (cold-calling, direct mail, etc.) have just a 1.7% close rate.

SEO

Search Engine Optimisation
Is the ongoing process of making your website more appealing both to human visitors and to the bots that index your website for search engines like Google or Bing.
SEO is a longer term strategy aimed at ranking your website higher in search results, which will drive more traffic to your site.

One of the biggest benefits of this strategy is that the people coming to your site from SEO are actively looking for your services!

Team meeting being conducted. People viewing optimisation statistics on laptop and tablets.
Picture of a phone with SEO on it

Seo inclusions

All of our SEO packages include:

  • Account Review
  • Website Audit & Fixes
  • Toxic Backlink Audit & Disavow
  • Ongoing On-Page Website Optimization
  • Optimize Title Tags
  • Optimize Meta Descriptions
  • Optimize Image Alt Tags
  • Optimize Image Title Tags
  • Internal Linking
  • Outbound Linking
  • Compress Image Sizes
  • Search Console Check
  • Broken Link Audit
  • 301 Page Redirects
  • Sitemap Check
  • Fetch & Render in Google Search Console
  • Monthly Progress Report
  • Monthly Ranking Report

Seo packages

We have different packages based on how many targeted keywords you want to rank for and how many content articles you want to have written for you each month.
These packages are:

  1. Basic (10 targeted keywords and 1 article per month)  
  2. Plus (20 targeted keywords and 2 articles per month)
  3. Premium (30 targeted keywords and 3 articles per month)
  4. Elite (40 targeted keywords and 4 articles per month)
Person using laptop to check SEO results.
Consultant showing client results chart of Conversion Rate Optimisation for the month.

cro

Conversion Rate Optimisation
While SEO is something of a science; based on algorithms - CRO is more of an artform centred around the human experience and purchasing psychology.
CRO involves a great deal of user feedback, split testing (A/B testing) and refining over time.

Our CRO package and it includes:

  • Split Testing
  • User Feedback
  • Heatmap and Session Analysis
  • Conversion Strategy
  • UX Design
  • Development Work

We generally recommend SEO then CRO because you want to have reliable traffic coming to your website on a consistent basis before trying to optimise for higher conversion.

Strategic Planning and Consulting

This is our consulting service and doesn't need to be attached to a website project.
We have weekly, fortnightly or monthly one-on-one sessions to discuss your current digital marketing strategies including:

  • Social Media Marketing  
  • Content Marketing
  • Promotions and Offers
  • Paid Advertising (Facebook, Instagram, Google, YouTube, LinkedIn, etc.)
  • Brand Strategy and Positioning
Happy woman looking at her laptop and taking notes in her notebook.

There is also an element of accountability, having someone to hold you to account for taking action on the plans developed.
For many, this alone is worth the investment.

We also have a group consulting/coaching session each week.
We have three different packages for Strategic Planning and Consulting:

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