Search Engine Optimisation
Is the ongoing process of making your website more appealing both to human visitors and to the bots that index your website for search engines like Google or Bing.
SEO is a longer term strategy aimed at ranking your website higher in search results, which will drive more traffic to your site.
One of the biggest benefits of this strategy is that the people coming to your site from SEO are actively looking for your services!
All of our SEO packages include:
We have different packages based on how many targeted keywords you want to rank for and how many content articles you want to have written for you each month.
These packages are:
Conversion Rate Optimisation
While SEO is something of a science; based on algorithms - CRO is more of an artform centred around the human experience and purchasing psychology.
CRO involves a great deal of user feedback, split testing (A/B testing) and refining over time.
Our CRO package and it includes:
We generally recommend SEO then CRO because you want to have reliable traffic coming to your website on a consistent basis before trying to optimise for higher conversion.
This is our consulting service and doesn't need to be attached to a website project.
We have weekly, fortnightly or monthly one-on-one sessions to discuss your current digital marketing strategies including:
There is also an element of accountability, having someone to hold you to account for taking action on the plans developed.
For many, this alone is worth the investment.
We also have a group consulting/coaching session each week.
We have three different packages for Strategic Planning and Consulting: